Fine coffee, sourced for America
Quality coffee, made with care: roasted & ground, instant and freeze-dried, available in bulk and private label.
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Our products
Four categories of coffee, sourced from six origins and supplied in bulk and private label to businesses across the USA.
Spray-dried, agglomerated and freeze-dried, all 100% pure Arabica. A proper cup of coffee in seconds.
Monsoon Malabar AAA, plus Arabica and Robusta from India and five more origins. 100% coffee, zero additives.
All the flavour of real coffee, without the caffeine. Backed by Vidya Group's decaffeination expertise.
Coffee blended with functional ingredients such as mushroom and collagen, developed with Vidya Group's coffee research and formulation know-how.
Our instant coffee plant
Private label
We pack instant coffee under your brand in the format your customers prefer, with custom sizes and artwork support on request.
Glass jars in 50 g, 100 g and 200 g, with wrap labels and tamper seals.
Stand-up pouches in 50 g to 500 g, with zip closure and custom printed film.
Single-serve sticks from 0.5 g to 3 g, packed in branded cartons.
Metal tins in 50 g, 100 g and 200 g, with printed or labelled finishes.
Liquid coffee in aseptic packaging, made to your requirements.
Decaffeinated liquid coffee in aseptic packaging, as per customer requirements.
Sourced at originStraight from farms across six coffee-growing origins.
Pure & honestReal coffee. Nothing you don't need.
Across the USADelivered to your door, coast to coast.
Bulk export from IndiaWholesale coffee for US businesses, shipped direct.
Where it grows
We source coffee from six of the world's great growing regions, and ship it from India.
Why we're different
VINN is powered by Vidya Group, which takes a holistic approach to the coffee segment: scientific research, certified sustainable sourcing and production at scale.
of coffee produced every year across two state-of-the-art factories in Karnataka.
of decaffeinated coffee production capacity every year, backed by Vidya Group's decaffeination expertise.
Rich, free-flowing granules that pour cleanly and dissolve quickly, with a full-bodied cup.
Gently freeze-dried to lock in the coffee's natural aroma and flavour, for a premium instant coffee.
Specialist expertise in decaffeinating coffee.
Vidya Group is a pioneer in scientific research on coffee.
Coffee traced from the farm all the way to the shipment.
Responsible sourcing and production, backed by independent certification.
Vidya Group takes a holistic approach across the coffee segment, from research to export.
About us
VINN USA is powered by Vidya Group, a privately owned family business founded in Bangalore in 2004. From our home in Chikmagalur, India's coffee heartland, we look after coffee from berry to cup, sourcing from India, Vietnam, Indonesia, Africa, Brazil and Colombia, and now we're bringing it to America.
Good coffee vibes for a brighter tomorrow.
A vision that goes beyond producing exceptional coffee: building a legacy rooted in quality, safety, integrity and responsible sourcing.
To be a source of innovation for our customers.
We produce high-quality coffee derived from nature, backed by rigorous science and exceptional customer service.
What we stand for
Premium beans, processed with precision in ISO certified facilities and tested batch by batch. Quality and safety that create value at every step of the coffee chain.
Honest sourcing, transparent timelines and lasting relationships built on trust, with our customers and with the communities behind every bean.
Responsible sourcing that protects the land and the water, so the farms we buy from can keep growing great coffee for generations.
Over 3,000 farmer partners supported with equipment, training and resources for better, more sustainable harvests.
Our journey
K Shyamprasad brings his experience in the pharmaceutical industry to natural products and starts Vidya Herbs in Bangalore.
Vidya Coffee is founded in Chikmagalur, bringing coffee from berry to cup under one roof.
Our first R&D centre opens, and our coffee estate in Chikmagalur gets its own processing facility, from roasting to instant coffee.
Our first US manufacturing plant opens in Bunnell, Florida.
With 60,000 MT of annual coffee capacity across Chikmagalur and Belur, our coffee is heading to American homes.
Founders' message
From carefully selecting premium coffee beans to processing them with precision and care, we uphold the highest standards at every stage. Our “Berry to Cup” philosophy reflects our commitment to innovation, continuous improvement, and delivering consistent quality to customers worldwide.
Equally important is our responsibility towards the people and communities behind every bean. We believe that sustainable growth comes from creating value across the coffee value chain while nurturing lasting relationships built on trust.
As we bring our coffee to America, our commitment remains to deliver excellence in every cup and create good coffee vibes for a brighter tomorrow.
Our standards
From the farm to our FDA-registered facilities, the certifications American buyers look for stand behind every shipment.
USDA OrganicUS organic standard
Fair TradeFair trade certified
Rainforest AllianceRainforest Alliance certified
KosherStar-K kosher certified
FDA RegisteredRegistered with the US FDA
Non-GMONon-GMO ingredients
Halal InternationalInternational halal mark
FSSC 22000GFSI food safety certified
BRCGSGFSI food safety certified
ISO CertifiedISO certified facilities
ESG by D&BCertified by Dun & Bradstreet
D-U-N-S RegisteredDun & Bradstreet
DSIR-recognised R&DDept. of Scientific & Industrial Research, India
Iconic Brand of India 2025ET Now Iconic Brands of IndiaContact us
Looking for bulk supply, private label or a specific coffee? Tell us what you need and our team will get back to you.